Connect, transact and engage with your customers.
You already know how important it is to stay ahead of your competitors. It’s critical that you constantly be looking at new ways to attract and engage your target audience, increase customer retention, and seek out referrals from past customers.
If you start incorporating SMS marketing into your strategy mix now, you’ll be ahead of the curve when more businesses are jumping on board. Other businesses will be busy learning the basic fundamentals of text message marketing and your business will be primed to take on the all-new advancements that we talked about in this article.
At Blinkin, we have made over 23 000 000 business connections. We know what it takes to build a successful campaign using SMS marketing.
It’s time to take your first step towards the future.
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In a few simple steps you can find out why Blinkin made over 23 000 000 connections in South Africa.
A well-planned SMS marketing campaign needs to be a part of your marketing plan if you want to stay ahead of your competitors.
Experience 2- way communication
Research have shown that 60% of consumers say they’d redeem a mobile coupon they received via text message within a week and 90% opens the sms within three minitues after receiving it.
With one click your customer can reply on any sms you have sent witch you can receive directly in Microsoft Excel so that you can proceed with the conversation.
SMS is fast and efficient.
The reality is that SMS is fast and efficient. SMS do not require any specific app or data coverage to send and receive 98% of texts are read and around 90% of texts are read within three minutes.
Improve your customer experience
The faster you can communicate the better experience your customer gets.
Better customer support means:
Higher retention rates
Higher customer loyalty
The Top 3 Benefits of SMS Marketing
Lightning Fast Delivery
Because of this, you can send time-sensitive messages like flash sales and event-related promotions.Plus, people always have their phones with them, increasing the chances that your message will get seen as soon as it’s delivered.
Much Higher Open Rates
But, with SMS marketing, users will be instantly made aware of a new message with a text notification. Since people usually get texts from their friends and family, those notifications are less likely to be ignored. Plus, most phones display a snippet of text messages right on the screen. SMS marketing is more personal and stands out from other notifications, causing SMS marketing to have a higher open rate than any other marketing channel.
Well, in 2018 they were as high as 98%!
Compared to email marketing at an open rate of only 20%, SMS marketing blows email out of the water.
Higher Engagement Rates
Not only do SMS marketing messages get opened by users more frequently, but they also have higher response rates too. The average response rate for SMS marketing is 45%.
And 70% of customers say that SMS is a good way for businesses to get their attention.
SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing